meta content='kdmahdi' name='author'/> Tech News: Black Hat: The Unethical Way of SEO

Sunday, September 30, 2012

Black Hat: The Unethical Way of SEO

Black hat seo is an unethical way of seo which is done in order to get quick traffic. It opposes to rules and regulations of search engines. It is a technique where webmasters focus on getting higher rank on search engines by deceiving them. It is completely opposite to white hat seo. Black hat seo are used by those who want to get an quick return to their search engines result. Though, you will get a good return in short term, but there is a chanced to penalize by google or any other search engines. So, it is very risky. Black hat seo techniques include keywords stuffing, cloaking, doorway pages, invisible text and invisible links. It can also be called as spamdexing.

Black Hat Techniques:

Keywords Stuffing:

Keywords stuffing is also known as irrelevant keywords loading. It is a technique which refers to overload irrelevant keywords on web page. Webmasters use this techniques in order to get indexed by search engines. Those sites overloaded by keywords can be penalized by search engines. Several methods are used in this criteria. One is to repeat the same keywords into the meta tag so that users cannot see these tag but scanned by search engines. Another method is to make text in the body with the same color of the page so that user cannot see these texts. This is called invisible keywords stuffing.

Doorway pages:

A doorway page is a jump page specially designed to get high ranking on search engines results. It is a trickery to search engines to make it compel to pay attention on that page. Basically, the page is loaded with keywords or phrases. Search engines doesn't like doorway pages and you have a great chances to be penalized.

Invisible texts:

It is way to put a good number of keywords in the body text of the page which are invisible to the users. But, it visible to the search engines. Webmasters follow this techniques to crawl their website by search engines in order to get traffic quickly.


It is spamdexing technique used to trick search engines in which content presented to the search engines is different from that presented to the users. When a user is captured as spider, the server delivers a page which is not related to the search results. You can generate  a good amount of traffic by these trick. But, it can be penalized in long run as their is nothing special for the users.

The unethical way or black hat seo actually bring a great results in short terms. These are helpful to get higher ranking in the search engines. But, they are risky. In the long run you can be penalized by search engines. So, it is better to keep some patient  and using the Ethical way of seo

Related Topics:

White hat seo
Overall seo tips
Important advices for seo 2012
What is seo.


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