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Saturday, June 15, 2013

What is E-mail Marketing

The Internet is a big place. So, in this big place it is impossible to grow business without knowing customers about your products which you want to sell them. One of the great way to reach customers quickly is E-mail Marketing.
So, E-mail marketing is the process of sending e-mail to the people or targeted customers in order to sell products or services. It is the most cheapest way to reach millions of customers. The first goal of e-mail marketing to establish trust and loyalty.
But, unfortunately e-mail marketing has become the means of annoying customers. Now most of  the users delete those e-mails which are not sent from trusted sources. Instead of you can use e-mail marketing to advertise your company. There are some unavoidable reasons for which you should use e-mail marketing.

At first, the most important can be noted that it cost effective. You can easily reach to your customers without using radio, television or printing materials. It is very easy for you to maintain an email list so that you can design behavior, habit, likes and dislikes of different customers. So, you can make emails and send it to the customers by informing them about the products. This helps to create trust and credibility for the company as well as sales are increased.
Several methods are used in email marketing campaign. The first way is welcoming email to the customers that request for subscription. It not only contains valuable information about the company but also request information about the new customer and put them into the right place for future marketing support. The other email campaigns include sending out announcements on new products or services, newsletter or coupons or discount cards etc.
The software that is used for email marketing helps you to find the targeted clients without any cost  and get connected with them by sending different promotional advertisements. Let starts email marketing in order to get reached to the huge customers easily.

Monday, May 13, 2013

Reseller Web hosting: How to start a hosting business

Reseller we hosting is something where a web host sells web space from parent company as their own. A reseller hosting company has a dedicated server or hosting plan which is dependent on other company.

 Main Features of Reseller:

There are different features available for reseller depend on hosting companies. It is not possible to give full  idea about reseller hosting in a single post. But, the  main features are-
  • It is possible to make your site visible to the customers as your own company.
  • You can manage your own account according to your needs.
  • Disc space
  • Bandwidth
  • Domain hosting
  • Ability to adopt same features as parent company like e-mail, control panel, monitoring tools etc.

Benefits of Reseller Hosting:

 Due to the a lot of benefits  web designers choose reseller web hosting. You have the chance to control your hosting so that you can manage the important features of their website.  If you have a web design business, it renders an extra service to you to boost up your business. Another important benefit is you can collect money by rendering to them web design service. When you get a client, they will contact you to the purpose of designing their site.
It is a great choice for the Database programmers, web copy writers, web designers, graphic designers and internet marketing consultants. Because, these companies often buy space in bulk so they get discount which they use it as their profit.

How to get started?

If you are interested in starting a hosting business quickly and easily, reseller web hosting is the best option for you. But, you must know about the way of starting this business. It is very easy to get started. Following things you can do -
  • The first thing you should focus on to research the most suitable and affordable web host companies that offer reseller hosting. It is better to spend some time to find the best hosting company. Because, your business greatly depends on their services.
  • You need to determine about future customers of your company that you can manage. According to the list of your customers you can fix the package of hosting.
  • Fix the types and sizes of package that you offer to the customer.
  • Price is the most important thing. Most of the customers will want to get the best service with affordable cost. So, keep focusing on this point.
  • Make a comparison to determine the best reseller hosting package.
  • You will be instructed by the parent company and you should follow all the rules given by them.
  • Start marketing your business to the customers. Remind it. Successful business depends on successful marketing.
  • Let them to get all the support that they need. They you will see your business boosting up.
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Monday, May 6, 2013

How to choose the right web host provider

A website can be made for two reasons either personal or professional. Personal website is built to blog on interested topic or share photos with friends and family. For the professionals, a site is mandatory to introduce or provide variety of services in order to connect with millions of customers. However, most of the companies use website as their legitimacy of business and prefer Internet as the easiest way to reach to their customers.
If you are ready with your website, you should look for the first point that is web host provider. There are millions of web host provider, but you have to pick the right and best one which is not an easy job. To ensure the best service you must focus on certain things. Five things you should keep on your mind while researching-

1.Is it Reliable?
Reliability is the key factor when you are going to choose a web hosting.  It is vital for the business websites than personal. For the personal it may be boring when the website is down. But, it could be a great lose for business sites as they rely on their website for their business. Hosts that claims for 100% up-time you  should avoid them. No one can ensure this term because there may cause an unknown interruption which may down your site for a period of time. It is important for you to make sure the actual up-time for your site and the specific server for your website. Web host should have this data. Make it ensure about their service on peak and off-peak hours.
2.Customer Support:
Customer support is another important factor. Make sure that you are going to get them when you need. It may include pre sales questions, billing and technical support. Many hosts offer variety of method so that you can get it easily whatever you want from them. You are free to select the best option for you which meets your supreme demands. Telephone support, E-mail support, Knowledge based FAQ and Community networking can be the great way to get support.
When you are going to choose a host an important questions will arise in your mind is the host provider is affordable? A research should be done to compare the price of your hosting provider. Because, affordable price can bring special effect on your business. So, you must select the best combination of price and features as well as the payment plans which suit to your needs. 
I will recommend you not to go for a free host, if your website is purposed for business. Because, they will put ads and pop up windows which disrupts the user's patience. As a result, your reputation will be down and customers will not back to your site in future.
4.Is that Company Stable?
Many hosting companies are coming and going this days. So, it is very important for you to ensure the company's stability. Otherwise, you will lose all your investment. You must be very careful when you are dealing with a reseller.  A research should be completed about their reputation. If the company you are dealing with has a longevity, you do not need to worry about them as you do not need change it.
5.Space and Bandwidth:
Space and Bandwidth are initial observation for hosting plan. You have to determine your  space according to the files and images have on your site. An important thing should be kept in mind that many big companies do not need large space as the hosting provider can offer you unlimited hosting space. So, it could be wastage of your money and do not put too much attention on it.
When people use your site an amount of data is transferred which called bandwidth. The more your site will be busy, the more bandwidth will be used. You should be aware of having enough bandwidth according to your demand. Again, be careful about unlimited bandwidth which is a cost for the host. If your bandwidth cross the limit, your site may be down or suspended. So, make sure about the rules when you are going for unlimited package.

This five things should be cared, if you are going to chose a hosting company. Consider these things carefully which can help you to get reliable web host for your business so that you can boost up your business.

Thursday, May 2, 2013

Cloud Hosting: Everything you need to know

If you are searching for various hosting options, you must have heard about cloud hosting.  It has becoming popular recently. But, there are few hosting companies that offer this service. Due to its popularity most of the hosts are getting it to their close observation.
Cloud Hosting:
Cloud hosting is that kind of hosting which uses resources of several clustered servers. So, it means that the resources which are used to maintain your website are scattered more than one server. As the load is tolerable and security is maximum, so your site will not be depended only on one server. If there any problem with server, you can easily use your resources from the clusters of server which are called cloud.
An example can make it clear. There is no other example which can be better than google. The president of the search engines has got all its resources spread throughout hundreds of server on the cloud. Did you ever see Google down? I did not face this fact.
How does it work?
In cloud hosting the cluster of server manage to perform a particular pieces of works, if any server is down then other server serve as a backup to provide useful resources. So, this is great to use this hosting as you are not going to face any problem an you have available options for you maintenance.
Who are eligible for this service?
Cloud hosting is more suitable for the big companies or websites which have plenty of visitors and limitation of maintaining the resources. Though, the problem can be solved by dedicated hosting.But, dedicated hosting is more expensive and you should be an IT expert which can be avoided in cloud hosting.
Accessing of resources as needed:
One of the most fascinating feature of cloud hosting that you do not have to wait for uploading your resources.  As you multiple servers you can use any server as backup. If you are in need of extra resources you do not have time to wait for the customers to help you to increase your bandwidth limit. If you have plenty of traffic which exceed your limit, your site may be down or degraded. But, with cloud hosting you are not going to face this problem. The resources of your site will be available for the customers and they will not notice any change.
Saving money and stress:
With cloud hosting you can save a lot of money. You will pay for what you use unlike dedicated hosting. When you take decision to change your hosting plan(from shared hosting) then cloud hosting may be the best option for you. Because, in dedicated hosting you have to pay a lot of money, the money for which you did not use anything. So, you will be charged only when you used.
So, cloud hosting is the best alternative for the dedicated hosting. Actually, not alternative. It is better than dedicated hosting. What do you think? Answer me by commenting.

Tuesday, April 30, 2013

Web Hosting: Choosing the best commercial hosting

Choosing the best and right commercial hosting is not a very easy, again not so difficult. The newcomers find it difficult to choose the right hosting plan for them. Today I am going to tell you some secrets about choosing the best hosting plan according to your budget.
Online is a vast space and there are plenty of sites who are giving you chance to buy some space in exchange of money or free. So, among the millions of web hosting companies which one can be the right choice for you? I am trying to give you that answer.

Free hosting or Paid hosting:
At first, you need to determine that which hosting package you want to have for your site. You can get both free or paid hosting package. Both have some merits and demerits.
For free hosting package the first merit is of course it is free and without cost. But, this hosting should be exclusion from professional sites. They are suitable for personal or family homepage. It has some disadvantages-
  • No individual domain name
  • Include banner, advertising,pop up or under
  • Limited scope of using software
  • Limited scope of using FTP
  • Security is very low
  • Site may always remain down or slow
So, it is better to use paid hosting services. Because, you will not face this kind of problems in paid hosting. 
Shared Hosting:
It is very popular and effective hosting plane which suits both for the commercial or personal purpose. Most of the companies offer Linux hosting and also offer Windows but comparatively higher price. At the outset, small plan will be suitable for  you and you can get your opportunity enhanced according to your demands. Shared hosting may be useful for the reasons below-
  • Monthly cost is relatively low and discount is also available for annual payment
  • Offer some tools which can be effective for the optimization of your page
  • You will have the chance of using individual domain and e-mail
  • They are committed to highest customer satisfaction
You must be aware of the disadvantages of shared hosting-

  • Your site will not be protected from security threat as you are sharing space with other site in a similar domain.
  • Though they allow some tools but they are restricted in many terms
  • If your site is jammed with huge amount of traffic, then your site may be suspended
Dedicated hosting:

In dedicated hosting system your site will be hosted by only single server. It provides a great room for you to monetize your resources freely. For the big companies and sites which have huge amount of traffic dedicated hosting plan is very effective. Multiple domains can be used from the server that you owned. The tools and software which are provided by the host have no restrictions and exclusion of limitations.
The disadvantage can be noticed that this is very costly hosting service which may need much higher skills.
Alternative hosting options:
There are some others hosting options available for you. These are-

You can use own server but need to rent space from a company which may be highly expensive. Larger business and small web hosting companies are eligible for this hosting.
Virtual Private Server or VPS is a kind of service which is similar to dedicated hosting. Though, it is less expensive from dedicated hosting but highly expensive than shared hosting.
A reseller is company who sell space as their own but controlled by their ordinate company. Most of the small web host companies act as a reseller company.
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Sunday, April 28, 2013

Web Hosting: How to choose free hosting plan

 If you have just started your career as a new webmaster and looking to start an online business, this article obviously has been made for you. When you are going to build your own website you must focus on three things-
  • a web host 
  • a domain name and 
  • an application to create and manage your website
In the earlier post, I have discussed how to register domain for free. Today I am going to tell you how to choose a best hosting plan.

How to choose free web hosting:

  • There are a lot of sites who provide you free web hosting. But, most of them do it through advertising. They impost advertisements on your site( By this way they can cover their cost of providing free space for you. Someone impose banner on your pages or show a window that pops up every time and provide advertising on your website. So, you can choose any of methods which you feel more comfortable for you.
  • Most of the free hosts apply you to host up to 20 Mb. Sites that needs less than 5 Mb are best. It depends on your site that how many space does it need?  If your sites filled with pictures, video clips and sounds clips, then you are going to pay a larger amount for your web space.
  • FTP or File Transfer Protocol is the most common way to transfer files from your computer to web host computer which can be visited by anyone in the world. Some of free hosting companies allow you to design your page by their online site builder such as- But, these online site builders have some limitation which can hamper your online business when you will be placed on advanced level. FTP access is very mandatory for your site which enables you to upload important files and pictures. But, some sites which are trivial do not need FTP access.
  • Some free web hosts put a limitation to your file size and type. A maximum size of the file can be determined by the host that you upload. Others sites do not support HTML, JPG or GIF files that you prefer to upload. So, what will you choose? It depends on your demands. If you do not happy with them, you have go for others.
  • Reliability and speed of your site are most important point. Visitors are the blood of a site. The more you can get visitors, the more your business/products will be flourished. A site which is down almost all the time definitely lose its visitors. When a visitors find your site on search engines and try to access it, he will notice that it is down. Then he will get out from your site and look for the alternative. People don't like to wait. They want to access your site quickly and it also embarrassing for you to upload any file. So, how can you find out that the host reliable or fast? If you do not have enough knowledge from any source, you can check it yourself. Make an experiment during both peak and off-peak hours. You will find the answer.
  • Most of the free hosts impose a limitation on the amount of traffic that can use your site per day and per month. If your site hit the maximum number of traffic then your site is going to get down or you may be sent a bill to be paid. No one can advise you to determined specific bandwidth amount. Because, it solely depends on your site such as how it is designed, targeted traffic and amount of traffic you can attract to your site per day or month. But, you can have an idea that 100 Mb traffic is too little which can be used for your personal homepage and 1-3 Gb traffic per month is eligible for a simple website.
  • One of the most important thing you should focus on that your host support PHP, MySQL or Dreamweaver etc. in order to manage your site.
I hope this article is very valuable for you to choose a free hosting plan. I have spent a plenty of time to make this post. Don't forget to comment about this post. Your comment will make me to write up this kind of posts. 

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Monday, April 22, 2013

Midnight's Children: Elements of Magic Realism

Magic realism is  an essential feature of 20th century's English novel. The word " magic" and "realism" are controversial. They seem to unable of combining with each other. Realism refers
to the true stories of life which have happened. Magic is something which is related to fantasy and emotion. Magic realism is the combination of myth and reality. The elements which are magical are presented as true facts of life.
In Midnight's Children a lot of historical references are dominated, so using of magic realism is a great technique to make the readers a little bit interesting, because history sometimes becomes boring.
The story is started with the sentence of Saleem Sinai who born at midnight the very moment of India's independence. So, this could be a great hesitation whether he is Indian or British. As he born at the time, his life is interlinked with political, national and religious incidents of his time. The first statement of Saleem Sinai introduces us to social realism and the second is constructed with traditional English formula of fairy tales which signals to us that fantasy is ahead. To get a meaningful introduction, Saleem Sinai needs both models.

Saleem and the state of India were born at the same time 15th August, 1947 at midnight along with one thousands one children. They are presumed to have miraculous power and Saleem Sinai is the most interesting among them who is gaining and losing the ability to connect their mind telepathically. He is the embodiment of magical realism. If he lose a power, gains another. He has got a big and gigantic nose by which he has gained the power of smelling any scent-distinction beyond normal and also capable of smelling the emotions and intentions of others. It is impossible to summarize the fantasy which is so complex and bizarre.

Some of magical elements can be notable. At the age of 15, with the words of his father, Saleem's sinuses are operated on, striping him of his telepathic power, but leaving with an outstanding sense of smelling. When he migrated to Karachi along with his family, where his sister made her as a popular singer known as the "Voice of the Nation". Saleem confesses his love for sister, but refused. Then his family was killed except his sister by a bomb. He hits himself on his head and lost his memory forever. Jamila arranges for Saleem to be conscripted into the Army. Here an important incident takes place where Saleem uses his sense of smell to lead the fellow soldiers away from the heat of the battle from the mystical Sundorban Jungle where he regained his memory with the byte of a snack. This is another element of magic realism which makes the readers laugh. He reconnects with his old friends again. Later,  he involved with the Emergency proclaimed by Indira Gandhi and her son Sanjay's cleansing of Jama Masjid slum. The Emergency signals the end of the potency of Midnight Children and so does Saleem Sinai.

In his thirty-first birthday he figures out that his body begins to crack and fall apart. Death is closer to him. Padma, who is his only loving companion serves him as a nurse, often sceptical listener.
In Midnight's Children, Rushdie simply reflects the pictures of reality which he sees during the Pre and post of Indian independence.  The use of magical touch in reality makes the novel different from others. That is why, it has been able to achieve a good position in the English literature. If there was not any magical realism it could be ended up with the tag of common novels.