meta content='kdmahdi' name='author'/> Tech News: What is Press Release

Monday, April 1, 2013

What is Press Release

Press Release has become a common trend both in Internet Marketing and Search Engine Optimization. It is an integral part of SEO to make a site popular in a short time. It is the way of delivering news and events taking place in a company in order to get higher rank by search engines. It not only provide higher ranking but also an important backlinks for the targeted site.
Some people thinks that press release submission is old and not so important in seo. But, they cannot imagine how can  they be benefited by press release. It has become a funny method of marketing where we can include videos, links, pictures and more.

How to Write Press Release:

Before doing anything you must find the keywords for your site or get them for the site for whom you are submitting this press release. There are some major things that you should focus when you are going to write press-

  • Title should be used for keywords or keywords phrase. It must have a limit which must not be over than 100 characters. 
  • Summary is the most highlighting point of press release. Summary should be written within 1-2 sentences and maximum characters limitation is 240.
  • Body is the part by which you can draw the attention of the readers. Try to make your writing in a subjective way. You can use your keywords here and length should no exceed 300 words.
  • About the Company asks for to give some descriptions about the business. Write it within 2-3 sentences and put a link of your business.
  • In the press contact a name should be given who will consistently available for the any query of the customers. This person may be you or the designated person of the company. Write in details about the name, phone, address and email. Your submission may not be accepted if you don't fill out this form properly.

Where to Submit Press Release:

After you are done with your writing, now the big question is aroused in your mind is where to submit it. The answer is nor rare. Just try to do followings-
  • There are a lot of directories in web where you can submit your press without any charge. Search those directories.  Then your press will be submitted to journalists, media platforms and other outlets.
  • You can send your press release to the local magazines and newspapers. You should make it sure that you are not violating their guidelines.
So, things you will need to get succeeded in press release submission. Firstly, your press should be formatted properly and you should maintain their guidelines. They you will have no problem to get it approved.

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